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Designing the VIPD Collection

11th July 2017.
by Camly.

It’s the launch day of our sassiest collection to date, and we hope you’re just as excited as we are. We’ve teamed up with our fave VIPD Baes to bring you their very own collection: Shirley Eniang, Jayde Pierce, CC Clarke, and Lissy Roddy.

We got the girls involved in all aspects of the design process so we could make a collection they all adore. You’ve already seen the shoes, time to get the lowdown on all the behind the scenes action on our VIPD design day.

Designing the VIPD Collection


Shirley B. Eniang designing her footwear collection

Initial Inspo

We started the design process by creating mood boards with the girls. They put together images of their dream shoes, colours, prints, patterns and shapes they love. Our design team were then able to use this material to make our VIPD Baes’ shoe fantasies come to life, staying true to their style and inspiration.

CC Clarke designing her footwear collection

Team Work makes the Dream Work

Using the bloggers’ moodboards, we incorporated seasonality and everything we already know about being a PD Bae to create 6 sketches for each blogger bae to choose from.

Shirley B. Eniang Public Desire Collaboration

Fittings and Adjustments

Our marketing, buying, blogger and design team traveled down to London to meet the girls and catch up with them about the shoe collection coming to life. Any feedback, fittings and adjustments could be made to the collection before going into production.

CC Clarke Public Desire Footwear Sketches

Choices, Choices

The bloggers had the final selection of colours and patterns to truly make the collection their own.

Shirley's Wardobe and Jayde Peirce Footwear Collection

Did someone say Donuts?!

Our sweet treats were a major hit on the day – and perfect to get on the ‘gram.

Jayde Pierce Designing her Footwear Collection

So New Season

It wasn’t just sweet treats we gave the girls – you can’t be a VIPD Bae without some newbies from the summer collection.

Live Sketching

Everything the girls wanted was put into the collection. Our designers and buyers worked really closely with the bloggers to create the VIPD collection.


]Lissy Roddy Designing her Footwear Collection

From Me to You

Who doesn’t love some personalisation? Get your shoes and you’ll find a handwritten note from your blogger idol. We’re already swooning.

Watch the Design Day Action!

Go back to explore the full VIPD collection.


Love our VIPD Collection? tweet us @PUBLICDESIRE

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  • Olu

    6th November at 11am

    I love Lissy collection the most, it's absolutely stunning