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Supermodels: Past & Present

21st January 2016.
by Sarah.

We can’t help but swoon over the beauty of supermodels both past and present. Whether it’s the ‘Trinity’ linked arm in arm walking down the runway singing to that George Michael song circa ‘91 or the new breed of fash pack merging their Insta-glam lives with the catwalk, here at Public Desire, we just love the model life.

Supermodels: Past

Known as ‘The Big 5’ in the 80s and 90s, Cindy Crawford, Linda Evangelista, Naomi Campbell, Claudia Schiffer and Christy Turlington made up the fiercest females around with Kate Moss later joining the squad to make it ‘The Big Six.’


Eva - Cindy - Claudia-super-models

#Squadgoals – Linda Evangelista, Cindy Crawford & Claudia Schiffer


Cindy Crawford

Quite easily the icon of an era, Cindy Crawford is best known for her frequent presence on the cover of the glossy magazines, in high fashion campaigns and runway features. Known for her trademark mole just above her lip, Cindy moved to New York City in 1986 and signed to Elite modelling agency. In 1995 Cindy was listed by Forbes magazine as the highest paid model on the planet.


Linda Evangelista

Ah Linda Evangelista, one of those most iconic supermodels of the 20th century who famously told a reporter that she and her fellow supermodel clan “don’t get out of bed for less than $10,000 a day.” She’s featured on the cover of over 700 glossy magazines including Vogue, Harper’s Bazaar and Elle. In the mid 1980s, Linda became one of the first editorial models to successfully cross over into runway modelling…In the words of Karl Lagerfeld: “There is not another model in the world as professional as she is.”


Naomi Campbell

At aged 15, Naomi was scouted whilst window shopping in Covent Garden and was soon signed to the Synchro agency. Shortly before her 16th birthday, Naomi appeared on the cover of British Elle. 1987 saw Naomi grace the cover of British Vogue, the first black cover girl since the 1960s.
In 1991, Campbell walked the catwalk for Versace arm in arm with Linda Evangelista, Cindy Crawford and Christy Turlington lip-syncing the words to George Michael’s Freedom! 90. #Fierce

And then there’s Mossy…



We’re putting Miss Moss in the middle, because not only is she a member of the original supermodel pack, but at the age of 42 she’s still heavily involved in editorial and fashion campaigns and in our eyes, Kate is still the queen of fashion.

Discovered aged 14 at JFK airport by Storm model management founder Sarah Doukas, Mossy rose to fame in the early 1990s as part of the ‘heroin chic’ fashion trend. A staple in British popular culture, Kate has been acknowledged by the British Fashion Awards for her 25 year contribution to the industry.

Supermodels: Present

And then there’s the new breed of supermodel combining their sought after Insta-lives with campaigns, magazines and the catwalk. #nofilter

Cara Delevingne


A relatively new member of the supermodel clan, Cara was also discovered by Sarah Doukas and was offered her first paid modelling role when she was found by Christopher Bailey of Burberry whilst working at ASOS. Delevingne won ‘model of the year’ in 2012 and has appeared in many campaigns for Burberry, Dolce and Gabanna and Mulberry.

Jourdan Dunn



Discovered in Primark, Jourdan was signed to Storm model management in 2006, before appearing on the international runways in 2007. Dunn was the first black model to walk the Prada runway in over a decade and is one of the top earning models in the world, estimated to have banked $4 million in twelve months.

One’s to watch…


Possibly the hottest fashion gals around? Gigi + Kendall

Gigi Hadid

Gigi’s modelling career began aged two when she was discovered by Guess. Hadid signed with IMG models in 2011 and has since graces the covers of many glossy magazines as well as debuting at New York Fashion week in 2014.

Kendall Jenner

Having worked on a number of commercial print campaigns and photoshoots, Jenner broke out into walking the runways during the New York and Paris fashion weeks in 2014 and 2015. Jenner is known to rank at number 16 on the 2015 list of Forbes top earning models.

Which model is your favourite?
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